The phrase “nice bike” became an inspiration, a company, and a career for motivational speaker Mark Scharenbroich, who will give the ACEP15 Opening Session. He heard the phrase when passing through Milwaukee as Harley Davidson’s 100th anniversary celebration went on around him. He kept hearing motorcyclists who were otherwise unconnected bond instantly as they repeated two words over and over. “Nice Bike is a metaphor of how we connect with others, both in our personal and professional lives,” he said. “The bottom line is [connecting with] the people you work with and the people you serve.”

Building a quick but earnest rapport is particularly important in emergency departments, said Mr. Scharenbroich. His wife Sue, who is president of the couple’s motivational speaking business, Scharenbroich and Associates, said the speech will urge physicians and others to “take time to acknowledge, honor, and create a personal connection.” His goal is for physicians and others in attendance to realize the impact that a personal connection can have.

Mr. Scharenbroich

Opening Session
Monday, Oct. 26
8 am–9:30 a.m.
Grand BR